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The UK’s Most Searched Beauty Brands of Summer 2026

According to Cult Beauty, Huda Beauty ranks on top, followed by Charlotte Tilbury and Saie. See which other brands make the top 10.

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By: Rachel Klemovitch

Assistant Editor

According to internal search data from Cult Beauty, Huda Beauty has come out on top as the UK’s most-searched beauty brand this summer, with 172,979 searches. 

Cult Beauty’s in-house beauty expert Rina Teslica said:

“This summer’s search data really shows two things happening at once. There’s a real appetite for that Hollywood, lit-from-within glow, but people are also more switched on than ever about looking after their skin barrier underneath it. The brands doing well are the ones that so clearly let you have both.”

UK’s Top 10 Brands

  1. Huda Beauty
  2. Charlotte Tilbury
  3. Saie
  4. Hourglass
  5. Patrick Ta
  6. Kayali
  7. Kosas
  8. Summer Fridays
  9. Byoma
  10. Sol de Janeiro

Research was compiled from April-July 2026 and compared with the same period last year. Brands are ranked by total search volume for the period, with search terms belonging to the same brand combined and ranked accordingly. Brands not currently stocked on cultbeauty.co.uk have been excluded from the list.

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